There are simply so many candidates Time to Hire a small Hire Sales Reps talent pool. You have tried cold calling, contacting business contacts, and researching the competition, but you still need assistance locating audience members. The only remaining option was to employ B and C players. These individuals can sell and achieve objectives, but their results will differ from those of an A player. You are required to hire b2b sales representative when the talent pool is limited, regardless of skill set. When you allow competitors from outside your industry to compete, the talent pool significantly expands, and your chances of recruiting an A-player increase dramatically.